Creative Director

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Paul E Mouer

Advertising at its core isn't very hard. Take a product or service, discover what makes it unique and/or special and then find a creative way to convey those attributes to the target audience across as many relevant touch points as possible.

The hard part is getting the client to realize the vision and trust that we have their best interest at heart. To get them to stop playing it so safe, to push them out of their comfort zone, and realize that with a little risk comes great reward.

I consider myself to be a hands-on creative director. I enjoy the creative interaction and process of working with my team. To bounce ideas around with them, then alter, adjust and push them until they are simply perfect. Whether it is my idea or one of my colleague's isn't important. What matters is that the idea conveys the client's message in a way that stands out in a crowded marketplace and cuts through the clutter and noise of competitors.

The best part of advertising is the journey. You never know where a project is going to take you until it's completed. I hope you enjoy sampling the journeys I've taken over the years.

DRTV spot for Optimum Business.

Mailed to 1,500 travel agents across the U.S. announcing Delta's new transatlantic flight schedule. 18˝ mylar balloon would float to the ceiling as soon as box was opened, revealing the keepsake, a custom-made mobile incorporating key European destinations that were beautifully illustrated.

“Antiquated Technology” campaign for Optimum Lightpath included direct response television, direct mail and e-mail all driving to a landing page with rotating video intros.

Optimum Lightpath‘s “Don't Take Our Word” campaign included regional direct response television, direct mail and e-mail drove to a personalized landing page (pURL) identified by industry.

"Don't take our word" DRTV spot for Optimum Lightpath.

Dimensional direct mail for Walt Disney World mailed to 4,000 travel agencies to educate and excite them about Disney‘s Animal Kingdom theme park.
Each car focused on a different aspect of the park and contained animal cookies.

Rebranded ExpressJet, a charter airline that specializes in groups up to 50 people.
Campaign elements included collateral, print, direct mail and banners that all drove to the website.

ExpressJet trade publication campaign.

Interactive dimensional mailing for EDS incorporated 3D glasses with a poster.

Direct mail piece for EDS used a series of striking visuals representing security along with a sound chip of a shrieking security alarm as a final surprise to promote their digital security products.

VHA‘s “Episode of Care” campaign included print, e-mail, banners and home page carousel.

VHA‘s “Reduce Variability” campaign included print, e-mail, banners and home page carousel.

VHA's "Beat MedAssets" acquisition campaign mailed to 200 hospital CEO's.

Campaign for Agilent‘s new colored manual syringes included trade ads, direct mail, e-mail, landing page and package design.

Viral video for Agilent Technologies new colored manual syringe product line.

Starwood Preferred Guest credential communications included five different reward levels translated into seven languages: English, Spanish, French, German, Mandarin, Urdu and the Queen's English.